Case studies

Led platform-level UX strategy across Collibra's enterprise data governance product — establishing shared design principles, a scalable operating model, and an NPS-driven roadmap that connected UX directly to adoption, retention, and ARR growth.

A cross-practice examination of how AI is reshaping UX — from enterprise design-to-code pipelines to consumer-facing AI products. What AI actually does well in a product flow, where it relocates rather than removes friction, and the design principles that emerge when you build with it seriously.

Built Alteryx's UX function from 3 to 35+ across design, research, writing, and data analytics — establishing a data-driven design culture, redesigning core experiences, and delivering a 20% lift in trial-to-paid conversion.

I originated a platform strategy to centralize how experiences are built across Collibra — shifting from fragmented feature-by-feature implementation to a composable, scalable journey architecture.

A research-led redesign of Conductor's enterprise SEO platform — restructuring information architecture, introducing AI as an interpretation layer, and reframing UX as a system of expectation, clarity, and value delivery.