Selected work
Case studies
A curated look at design challenges I've led — from scaling a UX org from 3 to 70+, to building enterprise-grade design systems and AI-powered workflows.
Featured
Collibra
Scaling UX Strategy Across Collibra's Data Intelligence Cloud
Led platform-level UX strategy across Collibra's enterprise data governance product — establishing shared design principles, a scalable operating model, and an NPS-driven roadmap that connected UX directly to adoption, retention, and ARR growth.
Collibra
Project Atlas: Reclaiming the Customer Journey
I originated a platform strategy to centralize how experiences are built across Collibra — shifting from fragmented feature-by-feature implementation to a composable, scalable journey architecture.
Alteryx
Building a World-Class UX Organization at Alteryx
Built Alteryx's UX function from 3 to 35+ across design, research, writing, and data analytics — establishing a data-driven design culture, redesigning core experiences, and delivering a 20% lift in trial-to-paid conversion.
More work
Conductor
When 'Good UX' Isn't Enough: Designing Scalable Value
A research-led redesign of Conductor's enterprise SEO platform — restructuring information architecture, introducing AI as an interpretation layer, and reframing UX as a system of expectation, clarity, and value delivery.
Giant Interactive
Designing the Academy's Oscar Screening Platform
Led all UX, mobile, web, and interactive design for a full-service digital studio — culminating in a secure Oscar voting platform for the Academy of Motion Picture Arts and Sciences.
Sling TV
Defining a World-Class Live TV Experience for Sling TV
Led a comprehensive UX strategy and redesign proposal to re-center Sling TV around a clear, best-in-class Live TV experience — grounded in customer behavior, usability research, and platform data.